Category: Resources

7 Type of Logo – How to choose best Logo

A logo is a symbol that encompasses a combination of images, texts, and shapes to aid and promote public identification or recognition of a business. Logos have played an instrumental role in underpinning a distinct identity of a business or company. Moreover, a logo is a strategic tool that helps to communicate the brand essence

The Importance of Business Signage for Branding

Business signage refers to any graphic display that showcases what a business is intended to portray. It is also a method of educating the public around some vital information that pertain to the services offered by the business. Such signage may be used for promotional purposes or merely to give direction. Also, it could be

6 Attributes of a Successful Call to Action

When you set up a website, you had specific goals in mind. It could be to sell a product, facilitate transactions, champion a cause, share information, grow your social media follows, increase your email subscribers or any combination of these. Backend processes such as file activity monitoring exist to ensure visitors to your website can

A 6-Point Guide in Protecting Your Logo

One of the best ways to build your brand’s identity is to have a logo to represent it. Consider the logo as the ultimate symbol for everything that your business stands for. Given that a logo is an essential business investment, it is also just as important to take every step to protect it. Without

3 Ways to Make Great Marketing Materials for Free

Marketing materials have drastically changed over the last couple of years. Some years ago, all a business needed to enhance their marketing efforts would be quickly formulate a few brochures and flyers, and everything would have been settled. Today, it seems as if the options are endless since marketing does so much more than merely