Over 60 percent of business owners cite generating high-quality sales leads as one of their main marketing challenges. While most businesses have a website, many of them fail to optimize it for lead generation success.
One of the main things you need to do to increase traffic to your website is hire marketing professionals like the Hook Agency. These professionals will be able to help with things like developing a keyword strategy and putting a social media marketing plan in place.
Are you trying to modify your existing website so as to make it an excellent lead generating tool? If so, check out the following tips for success.
Customer Needs Easy to Find Contact Information
While having an appealing website is important, functionality needs to trump any design elements your site may have. If consumers aren’t able to find your contact information in a hurry, they will usually move on.
Studies have shown that adding a phone number to a business website provides visitors with a sense of security. Establishing trust with new customers right away can help you make more money in the long run. With the assistance of a web design professional, you can avoid making these types of mistakes.
Put Forms on All of Your Pages
One of the best ways to reach out to potential customers is via email. For years, business owners have used email marketing to inform consumers about the products and services they offer. In order to take part in these types of marketing campaigns, you will need to find a way to collect email addresses.
The best way to do this is by putting contact forms on each of your website pages. Getting visitors of the website to sign up for things like newsletters or product giveaways is much easier with properly placed contact forms. As time goes by, you can easily build a comprehensive list of email addresses of people who are actually interested in what your company does.
Show Website Visitors Customer Testimonials
As any experienced business owner knows, showing a potential customer how trustworthy you are is the ticket to generating quality sales leads. Showcasing customer testimonials prominently on your website can help you make a great first impression on prospective customers.
Usually, you will have no problem getting these testimonials if you just ask. If your company has provided a customer with top-notch service on a consistent basis, they will gladly share this information. Most tech-savvy consumers do a great deal of research before deciding to use a company. Giving these consumers lots of positive reviews to look at can help them greatly.
Video Can Be Effective When Attempting to Generate Leads
Most business owners understand that consumers have notoriously short attention spans. The instant gratification world we live in has robbed most people of their patience. This is why you need to find ways to provide consumers with information in an easy to digest way.
Video is a great way to provide your audience with useful information. Not only are videos fun to watch, they usually get shared on social media websites like Facebook and Twitter. Having a video go viral can expose your business to a new audience.
With the help of an experienced marketing agency, you can start to generate more leads from your website. The money paid to these professionals will be worth it considering the results they can produce.