Companies have pictorial representations that are used in badging and branding of products built or processed by them. The die stamping process is just one of many ways that manufacturers use to place their logo on products.
There are Several Ways to Reproduce Logos on Manufactured Objects.
- Metal stamping – this is the use of a shaped metal logo that impacts the object to give it an engraved finish. When the objects are large metallic cylinders or other metal objects, this would be a cheaper option of branding. It also protects against companies who may want to counterfeit your apparatus, since most of the items of this type have similar shapes and sizes from different manufacturers.
A sample of such items includes:
- Gas cylinders
- Metallic tanks
- Iron sheets.
The recurring theme is that the objects manufactured have similarities making it better to use a method of adding logos that is beneficial to the company and their business needs.
- Logo plate embedding – this is the addition of logo plates to the object. This is the method employed when the objects are machinery and locomotives. A Subaru car has its distinct badge that is the company logo, different from a company like Toyota, despite both companies working together to build cars.
Logo badging is also applied to:
- computers & electronics
- Printing – this requires the item receiving the logo to either consist of:
- Weak plastics
A printer is applied over the object to imprint on the company logo to the object. This is done to smaller objects where accuracy can be compromised when the attention to detail is not needed. This includes food products on boxing and cans. Printing is also a quicker method that can handle a higher number of objects at once.
- Die stamping – this is a form of metal stamping but is a bit more complex in reproducing better logo designs on the object. The only difference is the inclusion of paint during engraving with varying amounts of force applied. This enhances the image of the logo where the logo may have numerous colors.
This includes pieces of metal that move and shape the logo over the object. The process is commonly known as pressing and includes a number of techniques such as:
The logo designs are required to be as highly accurate as possible. This type of reproduction is commonly implemented on metallic surfaces due to the high amount of force needed to engrave metal.
- Painting – this is the slowest method of logo reproduction and is commonly used in huge objects where the logo painter has to physically visit the object, to have it painted. This method is common in the construction business, where the logo is often painted on. This can be done to design logos structures where the company has to travel to build the object for the customers.
- Concrete dams
- Using stickers – this is the quickest and easiest method and is also used in the branding of objects. It is used with smaller objects that are cheap and hence require cost-effective logo production for objects.
- Embroidery – this is done for objects in the textile manufacturing industry. Cloth based products can be printed, but the print wears out over time after repeated cleaning. Embroidery is the use of decorating fabric using a needle to apply threads to textiles. The result can then be used with the logo, where companies can have a special department to embroider logos to all of the company products.
Being a complex process is the reason why it requires its own department and checks to ensure the quality of logo reproduction. Recent advances in technology concerning automation means that machines that can embroider without human intervention making reproduction accurate and easier.
The type of logo reproduction that manufacturers use depends on their intentions. If two or more companies, an example being a beverage company, use the same type of bottles to sell their drinks, stickers would be a cheaper and easier way to brand products. It would be quicker and cheaper as the companies may end up sharing the bottles which reduce the costs of bottle production for the related sectors.