February 13, 2020

5 Independent Careers That Could Benefit from a Logo

Logos and brands are a big selling point in the business world.

How recognizable is your company symbol?

What draws your audience in and keeps them?

Big corporations have entire teams staffed to answer these questions.

On the flip side, what about logos and brands for independent workers? You don’t need to be in a Fortune 500 company to reap the benefits of a bolstered image for yourself. And memorable logo could make or break you chances of getting work.

If you want potential clients to choose your services over the competition, a logo might make the difference. These 5 careers are just the tip of the iceberg when it comes to career-driven independent business owners that could benefit from logos. Check to see if you’re on the list, and consider getting your own logo to boost your business.

1. Contractor

You’ve got your certificate from the Contractor Training Center, and you’re to expand your client base. Is it more difficult as a contractor than you thought? Well, you need to increase your brand awareness with a logo. Not every contractor focuses on this when they’re starting out; you can have a leg up from the rest if you create a powerful logo that cements your service as confident and trustworthy.

A recognizable logo will help customers get to know you. They will see your building from the street and know who to trust over the internet.

2. Real Estate Agent

Being a small agent in a sea full of large corporations is hard, but not impossible. Having a logo that brands you as bold and smart will help you stay above the competition.

You want something that encompasses the type of real estate work you do but still branches out from other companies. Go for bright colors but nothing too flashy. The logo should be simple, and optimistic. People want to have faith that you’ll sell their property – give them a reason to get excited about you with an uplifting logo.

3. Photographer

Remember, the logo doesn’t have to include your name if your image power is strong enough. When you’re first starting as a photographer, toe the line between an artistic and practical logo.

You want something that will draw customers to your photos over others. You can use a camera or an eye in your logo, but those are the most popular designs for photographer brands. Try to think out of the box – after all, you’re selling your creativity and vision!

4. Social Media Marketer

If social media and marketing are your business, having a logo is essential. In most cases, you’ll be working as a contracted employee to boost the brands of other companies. So why not make yourself more credible by solidifying your image?

Here, you can be creative. What symbol encompasses you as a marketer and manager? Something from your past, a mission related to the work you do, or even a pun involving your name. Make sure the logo encompasses you as a professional.

5. Fitness Coach

Shouldn’t your gains speak for themselves? Well, yes but, it’s not that simple. As a fitness coach, it’s not just about how you look: your logo should symbolize your strength.
A lot of fitness coaches use their physical appearance as their logo, and there’s nothing wrong with that. But, you can take it a step further and think of an idea you want to convey: Energy? Courage? Determination? You have a lot of imaginative choices.

What Logo Ideas Do You Have for Your Career?

Has this article got you thinking about how to craft your business logo? Remember, every brand is unique, and you have time to figure out which one will work best for your company image. Get creative, and don’t be afraid to make mistakes!