Do you want to make a big splash on social media? Then the most important thing you need to do is build up a visible and credible online presence. Whether it’s for business or personal reasons, gaining ground on social platforms is one of the best ways to increase your visibility and reach online.
You simply can’t ignore the importance of this especially in today’s marketplace. After all, this is a vital way to increase your sales and build buzz for your brand. That’s because, in most cases, the Internet will be the first point of contact between your brand and your target market. So, how best can you take advantage of all the opportunities that social media presents to your brand? The first – and most critical – step would be to boost your social media presence. Here are the top 5 tips to help you do just that:
1. Focus on 3 or More Social Platforms
When you are trying to bolster your social media presence, it simply doesn’t pay to focus on just one platform. The goal is to give potential clients a wide range of ways to get exposed to your products or services.
To that end, start building a strong online presence on at least three popular social platforms. You could focus your efforts on platforms like Facebook, Twitter, and LinkedIn, and add on profiles on Instagram and Pinterest to share compelling visuals with your target market. This will give you a nice, well-rounded approach to promoting your services or products.
2. Drive Engagement
It’s not enough to just set up comprehensive profiles on social media platforms. You must find ways to increase engagement with your audience. Consistently following and interacting with people on social media is what will separate you from the masses.
Each social platform provides a number of different ways to connect with your audience. For example, you can use hashtags on Twitter or participate in chats on Facebook. You could even buy cheap Instagram likes to encourage more people to engage, or share live videos on to connect with your audience to build rapport. Whatever the case, driving engagement on your social platforms will ensure that you have a strong – and influential – presence online.
3. Provide Great Content
The only thing that will keep your online audience coming back for more will be interesting, relevant content on your social pages. So ensure that you are providing great value consistently online. Not only will this set you up as an expert in your field, but it encourages your target market to trust the credibility of your products or services.
Once you have accomplished that, you can easily use your social media pages to drive traffic back to your website. Think of content as a major marketing tool, and you will be able to convert this traffic into paying customers.
4. What are Your Competitors are Doing?
On the flip side, it’s also smart business practice to know who your competitors are and keep track of their online activities. What kind of content are they providing, and what resonates most with their audience? If you can find that out, you will be able to incorporate popular content into your social pages too. However, you can’t simply replicate what the competition is doing. Find a unique and authentic way for your brand to put its own spin on popular content in order to remain relevant.
5. Be Consistent
To push your social media presence from mediocre to amazing, you need to have a unique voice. After all, why should potential customers follow you online if you’re only providing regurgitated opinions? The key to building a lasting relationship with your target audience is to find a great tone of voice for your brand, and to stick with it consistently. If it is personal and familiar, your audience is more likely to trust you.